Personalised Stock Photos

Refocusing on Raintree’s Strongpoints

The Avenie’s Executive Creative Director (and entrepreneur), Adrian John Leeds, collaborated closely with the CEO and co-founder of Raintree Cambodia, Zoë Ng, to create over 400 personalised photos. These photos would be used as part of their marketing campaign materials, social media posts, and content for their main website.

We were given a very clear brief instructing us to showcase the “Fresh, Green & Enjoyable” atmosphere of Raintree. Zoë wanted us to capture “real life” moments, showing the community, including people connecting, talking and working together. The pictures needed to be candid, natural, bright, fun & fresh.

We were given 7 main categories to focus on: Offices & People, Greenery, Events & Workshops, Workout, The Cool Details, Retail and Around Raintree.

SCOPE OF PROJECT

IDENTITY
PHOTOGRAPHY

CLIENT

RAINTREE DEVELOPEMENT

ART DIRECTOR

ADRIAN JOHN LEEDS